Vision

Leading teams to create vision for new organizations and new efforts. Providing clarity, momentum, retention, and roadmaps to the future.

Capital One Futures Gallery

Saw the need to develop a future concept space that showcase a range of ideas that deal with future pressures. The Goal was to proactively explore and prototype future concepts, in order to have a pipeline of innovative ideas to pull from when collaborating with internal client projects.

Led the team to define, design and build the first installation - the Future of Personal Data.

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Clif Bar Strategy to Reach Millennials

Initiated work with the internal research team to understand macro trends. Millennials were leaving the bar category - they saw Clif Bar as their “father’s bar”. Led ethnographic research to uncover beliefs, behaviors and pain points. Created a room with prototypes that laddered up to the opportunities defined in collaboration with packaging team, CQI (craft, quality, innovation team) and the research team. We used this concept room to align leadership on potential directions that were not in the current roadmap and to show co-packers the areas of opportunity.

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UPSTART early days, defining their vision

Helped in early start-up days on a sprint for initial personas of potential customers. Personals were used for brainstorming and refining market direction. Worked in collaboration with Google Ventures.

Next Generation Capital One Cafes.

  • Next Gen Captial One Cafe Development

    Modified design to have a more open space and multiple entry points that feel more welcoming. Goal of the space is to drive conversation and exploration.

  • Capital One Cafe Physical/Digital Storytelling

    Collaborated with the Design team, Construction team and Strategy to define success for engagement. Create alignment on an experience that is allows customer to go at their pace and explore further in comfort of their home.

  • Launch at Mall of America

    Execution at Mall of America for test and learn opportunity.

  • Take Away Card

    Use “I want” statements as the way in - with product features as the payoff. Recognizing that most people entering the Cafe are not explicitly shopping for financial service products, create a relevant pathway for product information by leading with the “so that . . . “ of our product, rather than the product job function.

New Healthy Fast Food Airport Cafe

(Culinary Edge & Delaware North Company )

  • Holistic Food Experience

    Helped Culinary Edge win bid for developing entire food experience for DNC project. Created a small scale model for Culinary Edge to discuss with DNC the Healthy Airport Cafe Experience. This fostered a productive conversation and pushed the concept forward.

  • Modular packaging system

    Researched the traveler’s needs and mindsets. Needed easy ways to gather, carry, and eat food. Came up with modular system that displays cleanly and communicates healthy food.

  • On The Go food carrying system ideas

    Created concepts that would allow easy gathering of food and transporting.

  • On The Go food carrying system attachments

    Concepts to add smaller price point snacks to attach to key purchases packaging.

  • Final Packaging with food carrier

  • Final Modular Packaging in Case