Innovation
Led innovation efforts and teams at start-ups, Clif Bar, Capital One, and within consultancies that have resulted in successful experiences and products that have increased brand loyalty and delighted customers.
CPG Concepts to Market
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Cap Candy Nimble Notes
Edible starch based paper with food color pen. Write secret notes to friends. Then dispose by eating the paper. Sold to Cap Candy, Hasbro. Top Selling non-promoted candy for 7 years. Also explored rice based paper.
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Clif Kid Bar - Hemp Brownie Bar
Limited run Hemp Brownie Bar.
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Clif Bar RTD - Quench
Electrolyte sports drink
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Clif Bar Seasonal Bars
Seasonal Bars with holiday climber
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Cap Candy - Candy Jewelry Line
Refillable Candy Jewelry line sold to Cap Candy, Hasbro.
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Clif Granola
Developed Clif Granola concepts . Concepts included structural packaging concept that allows customer to use packaging as the bowl. Clif Granola released in 2018
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C1 Cafe and Ariport Lounge Banana Backpack Merchandising
Creating merchandising synergy between Capital One Travel and healthy food for Capital One Cafe and Capital One Airport Lounges
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Clif Bar Hot Shot
Limited run of electrolyte and recovery powder drinks that are meant to be mixed with hot water or milk.
Start-Ups
Jilly Bing
toy brand empowering Asian American children to see themselves reflected in their play world.
3D printed heads for mfg with face painting direction
Prototype doll with mock up packaging
soft goods prototype for flipping egg tart hat
Early packaging studies
my rough sketch for character refinement for artist. The artist's final art on right.
Jilly doll in hands of children 2023
mock up of chef hat transforming into egg tart friend.
mock up of baseball hat transforming into shaved ice friend.
Wild Planet Toys
Our vision was to be the toy brand that kids found cool and that parents felt good about buying. Our mission was to create toys that encouraged adventure and exploration. We redefined the science toy category to be more accessible and empowering.
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First Year Product Line
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Spy Gear Line
Get Real Girl
Our vision was to create an action figure doll line that empowered girls and encouraged active lifestyles.
Saw a need for an alternative doll for girls that would be a positive role model with healthy athletic bodies. Conceived and created the highly posable doll with realistic athletic proportions, detailed sporting gear and engaging adventure stories.
We opened up possibilities to girls through deep character stories of sporty adventurous girls that were of mixed race backgrounds.
Initiating Sustainable Packaging Design Concepts
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Biomimicry
Blooming packaging concept for Clif Kid. Exploring film reduction - thinner film with structure provided by recycled card stock.
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Clif Kid Drink concept - molded Pulp
molded pulp fiber to create stronger structure and allow for thinner film for the liquid
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Expanding drinking package
Clif Kid Concept to reduce packaging and weight for a drink line. Package has powered drink electrolyte mixture that you fill with water and shake and drink from the package.
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Clif Kid Bento Lunch
A healthy and more sustainable lunch to go fo kids. Molded pulp and expanding cups, built in spoon and teapot juice box to encourage sharing.
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Modular take out food packaging
Concept for modular and recyclable take out food packaging. For a healthy fast food start up
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Bee's Wax packing for liquid hydration product
Material testing for new packaging for wellness hydration delivery
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Reduce food waste in nut butter packaging
Found in research that people loved the fruit & nut butter concept but were frustrated they could not get 100% out of the pouch. Design packaging so user can control squeezing onto fruit, spread on toast or straight into their mouths.
Patents
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ATM Multiple Head Transactions
Patent number: D903656
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ATM device with sealed slot
Patent number: 10769895
ATM sealed slot system that rotates with security bar.
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System and Methods for Using Transparent Surfaces
Patent number: 10872507
Using transparent surfaces on ATM to communicate with user
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ATM system with transfer device and instrument caching capabilities
Patent number: 10621833
An ATM system with instrument storage and dispensing device configured to store and provide instrument to multiple ATM head units.
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Multiple head transaction
Patent number: D903656
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Clif Bar Trade Patent
Created sketch for trade dress which protects Clif Bar. Only this shape can be produced from the baking process.
