Human Centered Design

Experienced in introducing Human Centered Design to companies and teams. My approach fosters developing hypothesis, observing, being aware of assumptions, and being bold in rapid prototyping to distill key insights that help frame problem statement. This method has produced experiences that are relevant and delightful to the customer.

Translating Insights into Concepts

  • Observing Behaviors

    Conduct in field observations

  • Grouping Behavior Types

    Group high level behaviors. Note work arounds

  • Interview

    Interview for insights. Find out customers needs, what they want to feel and what they believe.

  • Translating Concepts into mock ups for testing

    Based on key insights, develop problem statement that guides brainstorming. Translate concepts into mock ups for testing.

  • Prototyping Interaction points

    Create quick ways to explore interactions points. Using simple techniques to mockup tech without putting in big investment and time.

  • Testing within Context and Setting

    Bring holistic experience together to allow for test and learn. Synthesize learnings, iterate and refine problem statement.